How my “Perspective” continues to evolve

Life experiences have the biggest impact on my perspective

For years, I have heard others talk about their life journey, or they will ask, “What is your story?” I have never felt like I had an answer, and to this day I feel like my story is evolving. In 2016, my wife, Danielle, and I were able to attend a weekend couples retreat in Colorado called “A Weekend to Remember” with facilitators Dan & Julie Brenton.

The Brenton’s teachings resonated deeply within me. Dan spoke about our past experiences and how they “mark us.” I think about that comment a lot — how do past experiences mark me? Past experiences then shape my future perspective.

Now, as I engage with others, I see how experiences can and DO shape our lives. The problem is, not every experience is one that we want to share our lives. Many, many experiences people have horrible experiences that we never wish to share publicly. How many people have stories that we can’t, or wouldn’t want to imagine?

Unfortunately, too many!

It took awhile after heart surgery for me to be able to tell everyone about what I had just experienced. Not because I was ashamed that it happened to me but that I couldn’t believe that a 32-year-old could be having open heart surgery. It took TIME to process the event, TIME to get through the pain and rehab issues, and TIME to then realize how truly thankful and blessed I was to have been able to “fix” the problem after having 4 strokes.

I wanted to share my story so that others would know that during our lives, “bad things do happen.” I wanted my thoughts and feelings to come across in a way that may give hope to others. When I was suffering from anxiety, depression and my health issues, it was the support and hope from others that kept me going. Now, I wanted to give back; I guess you could say pay it forward?

The more I shared my story; the more others started opening up to me with their accounts. I realized that I was going through life talking and not listening. The practice of opening up, being authentic and transparent, made me more aware of others life journey and what has “marked” them.

Continuing to shape my perspective with respect to Time

It won’t all get done today, and I have to be ok with that. I remember so clearly as I walked out of the Hospital with my wife on Sat Apr 13, 2010. 

Coming out of this crazy experience I wanted to get everything done now. I had just looked death in the EYE, and there might be a tomorrow! I had always had a driven, but this experience led me to believe everything needed to get done “today.”

My wife, on the other hand, had an entirely different take. Her perception was life just flashed before our eyes; we need to slow down. We need embrace this time and cherish what we do have.

My impatience and anxiety were more than both of us could handle. I wanted to get back to work as fast as possible and push through any issues that stood in our way. She helped me realize that we need to embrace today and it is a gift. Over the years, I would say we meet in the middle and balance each other. I am thankful for her partnership and support!


Looking at life with a more macro lens

Every day I seem to overestimate what I can do, just ask my wife. However, when I look back on the year, I am completely amazed at how much we accomplished.

I want to look at the yearly scenario more and not get bothered by the days where boxes go unchecked. AGAIN, losing grandparents, the loss of my nephew, my surgery – – have all given me a greater respect for appreciating each day.

It is not the years in your life but the life in your years that counts. ~Adlai Stevenson

For me, challenges are when I step back and look at the bigger picture. The last thing I want is a hardship, but many times there are valuable lessons and relationships that come from these!  Yes, we are told to see the bigger picture all the time. For me, I have to be intentional about this process, or small things become my focus. I continue to remember the significant rocks and try not to stumble on the gravel.


Learning to live for journey and not the destination

I love to cross things off the list. Life is not always like that; it is similar to my faith walk. I continue to learn, grow and move toward a deeper understanding every day. But there is no THERE…

Someone once told me, we are not “journey” people; we are “destination” people. I had never really thought about it before but so many times that is how I live. My perspective is about the destination, but life happens in the margins, and the steps in getting to the destination are just as important.



In summary, how has my perspective evolved?

The more experiences I encounter, the more my perspective evolves. Some positive, some negative, but I can choose how I respond based on my life perspective. I need to slow down, look at the bigger picture and remember that each day is a gift and sometimes the daily journey is just as important as when we arrive at the finish line.


This is how our family can make every step count.

What hardship taught me about people, relationships and my faith.

This is a 3 part series that encompasses my 3 biggest lessons after having 4 strokes and open heart surgery in 2010

The three P’s I will discuss are People, Purpose, and Perspective.   This first post is related to People and the value of relationship.  So I start with….what is relationship?  


What do you think about in a hospital room when you are all alone?  Many things, but one thought that kept running through my mind and something I keep reminding myself to NEVER take family for granted.

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What would I tell my high school FFA self?

This April I was given the opportunity to go back to Colorado to my FFA chapter as their guest speaker for the annual FFA Banquet.  What memories it brought back as I both prepared for the talk and then as the opening ceremonies began.  I heard a young lady recite the Creed with such passion!  To hear the members’ talk of preparing to go to the state competitions reminded me of the hard work these students are going through and the “life lessons” they are about to encounter.

Because this invitation to speak was literally so close to “home”,  I decided I would take the time to write a series of blog posts as an alumnus, who now has a little different perspective on the value of FFA in my life.  When I attended that exact same banquet in 1993, I thought about trophies, awards, and elected offices.  

20 years later I now see how developing soft skills such as public speaking, making critical decisions and trying new things out of my comfort zone were so beneficial!  These life lessons are what I am so thankful for today even though it has taken so many years to fully appreciate.  

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What is it like to Start a Company?

Lessons learned in the 1st 100 days of launching a new company...

In the first 100  days of starting IN10T, I have learned more than at any other point in my 20+ year career.  Throughout daily conversations with customers and industry leaders, there are common themes related to building a business.   I admire other thought leaders who share their ups and downs along the way, so I plan to follow that example.  

We have no idea what our company will look like in the future, so sharing our lessons regarding what’s working and where we need to improve, allows us time to receive feedback and reflect on where we are today.  Here are some lessons from the first 100 days.  

Starting a business is hard

I have heard this a thousand times but living it is a whole new phenomenon; especially when bootstrapping the businesses.  There is a big difference between working at a startup and running a business with direct P/L responsibility. Over the last 20 years, I have worked in and around different startups. The experience was invaluable, and it helped to prepare for this step, but receiving a paycheck and having to create value is not the same.  

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Talking vs Listening- Customer Communications

AgTech Analysis: When companies vs farmers are engaging online

Our company, IN10T, was recently working on a project around the timing of customer communication.  One part of the project was to look at when businesses talk with their customer’s.  Below is a sample data set we ran for a specific group in Agriculture.  (Sample included 100 Twitter Users with expressed interest in #AgTech)


Suggested timing for highest Customer Engagement

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