Talking vs Listening- Customer Communications

AgTech Analysis: When companies vs farmers are engaging online

Our company, IN10T, was recently working on a project around the timing of customer communication.  One part of the project was to look at when businesses talk with their customer’s.  Below is a sample data set we ran for a specific group in Agriculture.  (Sample included 100 Twitter Users with expressed interest in #AgTech)


Suggested timing for highest Customer Engagement

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“PINGS” My 2017 personal systems review

I don't do resolutions, I focus on systems

Every New Year people spend time on goals and resolutions; for me, this is when I look at current personal processes to see if changes would be effective

I used to change systems all the time; a new “to do” list app came out, and I was changing every few months. Now, I have become much more disciplined in my approach and don’t envision any significant changes. I did, however, want to refine my “Ping” process in 2017.

I realize that this post will be over the top for probably 99% of the population; however, if my pain and trials help someone it will be worth sharing!

1. Problem Statement: I need to see both my calendar and my to do’s on one view per day. I used to look at my calendar and say, that isn’t so bad… Then I would look at my to-do list and say, that isn’t so bad… When I merged them, I was trying to do 16hours of stuff in an eight our window. Here is a graphical view of the systems and how my calendar (Google Calendar) works with my to-do list (Todoist)

2.  While my core process works, I have been working on my “Ping system” for the last three years.

What is a ping system you ask?  It’s the little things in my life that I need/want to do, but without a system, I won’t commit them to habit.  Here is where the ping process fits into the daily plan.

3.  My ping process has evolved over the last 3 years in this way

2015 –
2016-  Todoist
2017-  Google Calendar (New Calendar)

4.  So how does this end up looking when the systems are integrated?  Here is the view I use every day

Again, I realize this system is way more detailed than most people need or want.  Here is what I have learned from a systems standpoint.  My system will probably only work for me, it is a combination of looking what others have done and building a best of practice approach for me.  We all have to find that balance and what works for us individually.  If you have comments or suggestions I would love to hear them in the comments below!

4 Strategies to deal with email more efficiently

The continual battle with email and cleansing process of email newsletters

Like most people, I can easily spend an exorbitant amount of time on email. I continually try to develop processes allowing me to spend quality vs. wasted time handling email. Here are my top four ways that I have designed to cut down  email noise

1. Use my Evernote email address evernote-email
When I sign up for an email newsletter, I utilize my Evernote email address. These newsletters now come into my inbox in Evernote. I typically file and browse these notes once or twice a week in the afternoon during a lower productivity time of the day. This process allows me to quickly tag these emails and search in Evernote if I ever wanted to recall a particular email.


2. Use of a separate Gmail address that I check once a month
I set up a separate Gmail address that I use for either marketing emails or required sign-ups that I don’t intend ever to read. I only look at this email account one time a month, and I sort by sender so I can filter through 1200-1500 hundred emails in approximately 10 minutes. This is my “permissioned” junk email filter that I set up years ago. If I ever wanted to search for deals or do price matching I can quickly pull up this email account and search for product X.


3. Use App unroll-me
I am surprised that even with a quasi-junk email address and intentionally using my Evernote how many emails still end up on lists in my primary email account. In this situation, I use a service called This service looks at all new emails and parses out auto emails. It compiles them and sends them in 1 email per day. My guess is that approx 10 emails per week I end up consolidate to  This service alerts so that you add emails to Unroll, unsubscribe, or keep in the inbox.  Very useful.



In Gmail, Select Filter Messages

4a. Use auto forward and file in Gmail. (Rules based Gmail) 
I use this process when emails are sent to my Gmail address, and they need to be captured and filed, but I do not need to touch them. An excellent example is when Home Depot emails me a receipt when I make a purchase. I have all these emails automatically filed in a folder so I can go back and located if needed.


4b. Use auto forward to EverNote and archive in Gmail. (Rules based Gmail)
This list includes emails sent to my Gmail address that I want to be captured and filed in EverNote, but I do not necessarily need to touch them.  Same process as gmail but I want these email stored in Evernote vs Gmail.  I migrating from 4a to 4b.


Under settings, select Filters

5 Great Uses for IFTTT

Automation of workflow

I have been using IFTTT since 2014 and find the service to be very helpful in streamlining workflow.   IFTTT is an abbreviation of “If This Then That”. IFTTT is a service that allows users to create workflows using conditional statements, called “recipes,” which are triggered based on changes to other web services such as Gmail, Slack, Fitbit or Facebook.  If you have studied the 4-Hour workweek from Tim Ferris, IFTTT can assist with Step III, Automation.   Here are five samples I have set up in IFTTT that I find useful in my life.  

If new email in inbox from search for Subject: Your Fitbit’s battery is low, then create a task in Kevin-to do

IFTTT _ FitBit and ToDoist

This recipe sends a report to our “Family FYI” channel every morning with how much sleep I recorded.

IFTTT _ Slack Sleep

Have you left work yet?  Now I can send an alert automatically when I leave the office our family FYI Slack channel

IFTTT _ Slack

Record recently sold homes from designated zip codes in Google Drive.

IFTTT _ Sold Homes

Text me if it will rain/snow tomorrow.

Text if Weather changes


While our family utilizes over 60 IFTTT recipes, it is important to make sure we are intentional about setting these processes up.  I have learned, just because I can automate something, doesn’t mean I should.

Again, my goal is to make every step count, and this is a tool I use to help with that objective.    If you use IFTTT, what have you found beneficial?



my smart car

I use the term “smart car” a little different than others.  I have a 2010 vehicle, and I use the Bluetooth with my regular phone a lot.

I have tested applications like Zubie and other ODB devices over the years for educational purposes.  My primary focus with the smart car is that when I get in I want my vehicle to be a learning center.  I want it to be able to deliver content quickly and effortlessly.  I also prefer free content when possible!

I referenced the podcasts that I have on my playlist in a previous blog post, in this post, I will share how I turned my wife’s old Droid Phone from several years ago into a dedicated learning device.

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My Top 16 Recommended Podcasts

my go to list of podcasts for intentional learning

Over the last couple of years, podcasts have become critical while I am in the car or out for a run.  I use this time for new ideas, skill refinement and reflection.  Below are some podcasts I currently have loaded, but I am always looking for ideas and suggestions!

Life, Hacks, Productivity, and Leadership
Michael Hyatt
5am Miracle
Daily Disciple with Rory Vaden
Tim Ferris Show (4-hour workweek)
Read to Lead
Smart People Podcast
Eternal Leadership

Bill Hybels – Willow Creek

HBR IdeaCast
DFJ Entrepreneurial  Thought Leaders Series
Duct Tape Marketing

This week in Startups
Product Hunt
The Startup Grind


Any others you would recommend to me?  Send them my way!  Click Here