The three P’s I reference are People, Purpose, and Perspective. This first post is related to People and the value of a relationship. In this section, I discuss family, friends, and mentors.
What do you think about in a hospital room when you are all alone right before a major surgery? Many things, but my most vivid memory was NEVER taking my family for granted again. As time passes, I still tend to catch myself “being hardest on the ones I love most”.
This April I was given the opportunity to go back to Colorado to my FFA chapter as their guest speaker for the annual FFA Banquet. What memories it brought back as I both prepared for the talk and then as the opening ceremonies began. I heard a young lady recite the Creed with such passion! To hear the members’ talk of preparing to go to the state competitions reminded me of the hard work these students are going through and the “life lessons” they are about to encounter.
Because this invitation to speak was literally so close to “home”, I decided I would take the time to write a series of blog posts as an alumnus, who now has a little different perspective on the value of FFA in my life. When I attended that exact same banquet in 1993, I thought about trophies, awards, and elected offices.
20 years later I now see how developing soft skills such as public speaking, making critical decisions and trying new things out of my comfort zone were so beneficial! These life lessons are what I am so thankful for today even though it has taken so many years to fully appreciate.
In the first 100 days of starting IN10T, I have learned more than at any other point in my 20+ year career. Throughout daily conversations with customers and industry leaders, there are common themes related to building a business. I admire other thought leaders who share their ups and downs along the way, so I plan to follow that example.
We have no idea what our company will look like in the future, so sharing our lessons regarding what’s working and where we need to improve, allows us time to receive feedback and reflect on where we are today. Here are some lessons from the first 100 days.
Starting a business is hard
I have heard this a thousand times but living it is a whole new phenomenon; especially when bootstrapping the businesses. There is a big difference between working at a startup and running a business with direct P/L responsibility. Over the last 20 years, I have worked in and around different startups. The experience was invaluable, and it helped to prepare for this step, but receiving a paycheck and having to create value is not the same.
I would like to enlist the help of my Aggie friends based on your “real world” experience. In April I get to spend some time with my high school FFA Chapter for their end of year banquet.
If you could give your “high school self” advice what would it be? Feel free to drop in the comments below
Our company, IN10T, was recently working on a project around the timing of customer communication. One part of the project was to look at when businesses talk with their customer’s. Below is a sample data set we ran for a specific group in Agriculture. (Sample included 100 Twitter Users with expressed interest in #AgTech)
Suggested timing for highest Customer Engagement
What is IN10T
In10t is a digital agriculture company founded in 2016 focused on solving farmer adoption challenges in agriculture. We create custom digital and data science solutions for our customers both in agriculture and those investing in agriculture.
Why start IN10T?
The market including farmers, investors, agribusinesses, and agronomists all kept sharing the same themes and pain points:
- We don’t need more data products, we need answers to what is working
- We need less systems and more integration between current applications
- Help us understand product and system performance benefits
- We have data, lots of data, what are the business applications for it?
- We have our own hypothesis, help us prove/disprove it
- How do we begin our data analytics strategy? Or more simply put, how do we make data work for the entire ag supply chain.
- Our situation is unique.